What Is the Definition of Emotional Contagion

Pinilla, A., Tamayo, R.M., and Neira, J. (2020). How do induced affective states distort emotional contagion with faces? A three-dimensional model. In front of. Psychol. 11:97 doi: 10.3389/fpsyg.2020.00097 There have been many attempts to discuss the evolutionary origins of music. We examine the theories of the origin of music and take the perspective that music is originally derived from emotional signals. We show that music has adaptive value through emotional contagion, social cohesion and improved well-being. We trace the roots of music through the emotional signals of other species, suggesting that the emotional aspects of music have a long evolutionary history.

We show how music and language are closely related to the musical aspects of language that convey emotional information. We describe the acoustic structures that communicate emotions in music and provide evidence that these emotional traits are prevalent in humans and also serve to induce emotions in animals. Similar acoustic structures are present in the emotional signals of non-human animals. We conclude with a discussion of music specifically designed to induce emotional states in animals. Barger, P.B., and Grandey, A. A. (2006). Meet the service with a smile and satisfaction: emotional contagion and evaluation mechanisms. Ldcc. Administer. J.

49, 1229–1238. doi: 10.5465/amj.2006.23478695 We hope that the tools offered above will help you or your clients better understand your emotional states and their origin, judge their positive or negative nature and shape behaviors and emotions accordingly. Don`t forget to download our free emotional intelligence exercises. Ferrara, E., and Yang, Z. (2015). Measure emotional contagion on social media. PLoS ONE 10:e0142390. doi: 10.1371/journal.pone.0142390 When the colleague went on vacation for a week, the overall atmosphere of the office changed for the better.

Barsade was amazed at how powerful the emotional state of this person in the group was. She spent more than two decades trying to figure it out. Future studies could advance the study of emotional contagion by comparing human interaction with human-robot interaction. Given the increasing use of AI as the technology behind new anthropomorphism-based tools (voice assistants, chatbots, bots, etc.), it is important for marketers to be aware of the effectiveness of such tools as emotional contagion agents to support marketing communications and transaction channels. However, marketers should also be aware of several ethical and perhaps even legal implications of these techniques, which may also be the subject of future research in this particular area. After analyzing the data, Barsade found that every emotion expressed by the actor was contagious to the group. She also found that positive emotional contagion – enthusiasm and joyful warmth – led to less conflict, greater collaboration, and better student outcomes. Some people are more sensitive to emotional contagion than others. As it can affect thoughts and feelings, the results are also mood swings. It is prudent to note that there are certain moods and personalities that are more prone to being „contagious“ than others. In this regard, there is an eye-opening story about how comedian Patton Oswalt reversed a negative emotional thread in his Twitter feed. Over the years, social neuroscientists have provided evidence that during social interactions, observing another person`s emotional state automatically activates the same autonomic nervous system response and neuronal representation of affective state as that of the observer (Hatfield et al., 1994; Keysers and Gazzola, 2010; Anders et al., 2011; Eerola et al., 2016; Prochazkova and Kret, 2017).

Early studies confirmed that patterns of basic emotions can be physiologically identified and associated with variations in arousal (Cannon, 1915; Ax, 1953; Schachter und Sänger, 1962). In emotional contagion, positive and negative emotions are associated with physiological responses (see reviews of Kreibig, 2010; Caruelle et al., 2019). As a result, emotional contagion during social interactions awakens emotional arousal and cognition (Shamay-Tsoory, 2009; Kret, 2015). Prochazkova, E., and Kret, M.E. (2017). Connecting minds and sharing emotions through mimicry: a neurocognitive model of emotional contagion. Neurosci. Biobehavior. However, other studies show that activity in the ventral premotor cortex/pIFG correlates with empathy alone when subjects observe tangible actions (Kaplan and Iacoboni, 2006) or hear action sounds (Gazzola, Aziz-Zadeh, & Keysers, 2006).

These results are more in line with the second mechanism of empathy described in the previous text. Finally, there are studies on neural mirroring and empathy that do not affect all areas associated with mirror neurons in monkeys, and yet these areas show mirror responses because they are active during the production and perception of an emotion. For example, if subjects feel disgusted or observe that others are disgusted, in both cases only the insula is activated (Wicker et al., 2003). When subjects have pain or simply know that others are suffering, in both cases only the insula and anterior cingulate cortex are activated (Singer et al., 2004). Previous studies on consumer behaviour have sought to explain the role of emotions in the decision-making process (Hennig-Thurau et al., 2006; Felbermayr and Nanopoulos, 2016; Zablocki et al., 2019). Using traditional behavioural measures, researchers concluded that emotions, whether positive or negative, can be contagious by observing the experiences of others (Cowley, 2014; Kramer et al., 2014). Kramer et al. (2014) argued that emotional contagion can also occur without personal interaction; For example, in social media interactions. Therefore, reading reviews and observing the behavior of others on social networks has been shown to trigger emotional contagion. In one social media experiment, Wakefield and Wakefield (2018) found that people who read negative product reviews or customer experiences tend to feel greater anxiety. Since this content is shared frequently, the emotional value of information shared via social media is influenced by the observed emotional content (Ferrara and Yang, 2015; Sciara et al., 2021).

These studies confirmed that emotions can be contagious even in the complete absence of nonverbal cues. In fact, in online interactions, facial mimicry doesn`t seem to be essential to emotional contagion. When interacting online, people associate positive or high reviews with positive emotions, while low and negative reviews are associated with negative emotions (Lindquist et al., 2016; Septianto et al., 2020; Xu et al., 2020). As a result, emotions shared by others affect the customer experience, resulting in a certain behavioral response. For example, positive emotional contagion leads to positive effects, satisfaction and loyalty intentions (Hennig-Thurau et al., 2006); on the contrary, negative emotions discourage purchases (Dellarocas et al., 2007). Therefore, a better understanding of consumers` emotional and behavioral synchronicity is of great importance to business and science. This study conducts an integrative review of the literature related to emotional contagion in order to broaden the theoretical foundations of the subject and identify the main methodological approaches to study emotional contagion. .